Track worked with Dairy Farmers of Canada to create, brand, and launch a new rewards program, More Goodness, which allows members access to farm-to-table experiences, recipes, contests, early product releases, expert tips and personalized nutritional insights.

We helped reinforce shoppers’ connection to dairy and increase their consumption of Canadian dairy, while educating them on dairy farming practices, high standards and sustainability. And the program allows Track and DFC’s marketing partners to leverage valuable first-party data to better market to our audience.