Samsung Canada recognized a concerning trend: declining relevance among an increasingly overwhelmed and disconnected Gen MZ audience. Unsurprising, diagnosis of ADHD in adults was also rising. Teaming up with the Possibilities Clinic, we identified how SmartThings could not only enhance but simplify everyday life for Canadians with ADHD. Together, we created SmartThings x ADHD, a first-of-its-kind resource hub powered by a custom, flexible UX, responsive to the unique needs of the neurodiverse.

WINNER – Finalist – UX Design
2024 NYF Health

WINNER – Silver – Responsible Technology
Campaign
2024 Anthem Awards

WINNER – Silver – Responsible Technology
Digital & Innovative Experiences
2024 Anthem Awards

Honoree – Diversity, Equity & Inclusion
2024 Webby Awards

Finalist – Technology
2024 Shorty Awards