Kari King | Creative & Communications Leader

Biography

Kari is a dynamic speaker and creative leader, with extensive experience across all communications channels, including digital, one-to-one, and data-driven creativity. She got her start as a copywriter specializing in retail e-commerce, but then quickly moved through the advertising ranks, working on large campaigns for world-class brands such as Nissan, Infiniti, and McDonald’s at The Marketing Store Worldwide; Nestlé, CIBC, and Tourism Ontario at FCB/SIX; and Volkswagen, Mercedes-Benz, Samsung, Scotiabank, JetBlue, PepsiCo, and McDonald’s at Track.

• Proven track record of leading a creative team to produce engaging, effective work on behalf of clients
• 15 years of industry experience focused on digital, social, direct, and CRM
• Passionate about data-driven solutions and finding the right content for the right audience
• Extensive experience leading work for QSR, CPG, financial and automotive sectors (and more!)
• Compassionate and driven leader with the ability to motivate teams to answer a brief and go beyond it
• Talented presenter, both rehearsed and off-the-cuff
• Versed in writing and leading creative for campaigns and promotions of all scopes and sizes
• Excellent interpersonal skills and flair for collaborating effectively cross-departmentally